Watsonville's endodontic specialist for root canal therapy.
Remove infected tissue and save the natural tooth.
A second chance when a prior root canal needs revisiting.
Microsurgery to resolve persistent root-tip infection.
Help determine if a tooth is cracked and if it needs a root canal.
Repositioning a tooth to save it — including intentional reimplantation.
Brighten a single darkened tooth from the inside.
Remove one failing root on a multi-rooted tooth — keep the rest.
Pulp capping or pulpotomy to save healthy nerve tissue when possible.
Same-week, and often same-day, appointments for sudden pain or injury.
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Dr. Cross is a published researcher, international lecturer, and serves as a Key Opinion Leader for EndoDirect and Vista Apex, and co-developed and patented the Endocator™ disinfection detection technology used in his own practice.
Before specializing in endodontics, Dr. Cross served as the Dental Director for Clinica de Salud del Valle de Salinas and Salud Para La Gente, providing care to underserved populations in Watsonville and Salinas. This experience deepened his understanding of the importance of accessible, high-quality dental care — a commitment he continues to uphold in his practice today.
Dr. Cross earned his dental degree from the University of California, San Francisco (UCSF) and completed his endodontic residency at the University of Southern California (USC). He is an advisor for several dental companies, including Vista Apex and EndoDirect, and holds multiple patents in the field of endodontics. He has also been engaged by Morita to provide product training for other clinicians. His dedication to innovation is reflected in his development of a rapid chairside disinfection test, which he has discussed on The Ruddle Show and the AAE's Endo Voices podcast, and will be discussing soon as an upcoming guest on Dentistry Uncensored with Howard Farran.
Outside of his practice, Dr. Cross enjoys spending time with his wife and two children, picking strawberries, practicing Spanish, surfing, sharing bad dad jokes, running at Nisene Marks, and encouraging his kids to join him on weekend outdoor adventures.
Behind every appointment is a team dedicated to making your visit easy — from scheduling and insurance questions to chairside support during treatment. Our staff works closely with Dr. Cross to make sure every patient feels informed, comfortable, and well cared for. Most of our staff speaks Spanish, too.
You may meet a few other friendly faces along the way, too.
Light, safe sedation available for anxious or nervous patients — relaxed but fully in control the entire time.
Watch a movie in 3D during your procedure — a welcome distraction that makes time fly.
Another option for anxious patients is an oral anti-anxiety medication, such as triazolam (Halcion), taken before your appointment to help you feel calm and relaxed throughout treatment.
High-resolution 3D imaging that reveals canal anatomy, hidden infections, and fractures invisible on a standard X-ray.
Laser-activated irrigation for deeper canal disinfection.
High-pressure irrigation system for thorough canal cleaning.
Chairside ATP disinfection test confirming canal cleanliness in seconds.
Magnified visualization for locating hidden canals and cracks.
Combines precise electronic apex locating with high-frequency disinfection to resolve persistent infections.
We're currently in-network with the following major PPO dental insurance plans:
